• About
  • Advertise
  • Contact
Thursday, October 23, 2025
  • Login
Vital News
  • Frontpage
  • Business
  • Economy
  • Politics
  • National
  • Opinion
  • Sports
  • More
    • Crime
    • Judiciary
    • Security
No Result
View All Result
  • Frontpage
  • Business
  • Economy
  • Politics
  • National
  • Opinion
  • Sports
  • More
    • Crime
    • Judiciary
    • Security
No Result
View All Result
Vital News
No Result
View All Result
Home Business

Top 50 Brands : Dangote Emerges Most Valuable For The Fifth Consecutive Year

Vital News by Vital News
September 22, 2022
in Business
0
Share on FacebookShare on Twitter

Dangote Industries Limited (DIL), has emerged the Most Valuable Brand in Nigeria for a record fifth year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score.

It is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

RelatedStories

Dangote Cement Commissions 100 Billion CFA Francs Cement Plant In Côte d’Ivoire

Why We Honour Dangote Okpella Cement Plant – ITF

UN Tourism, Eko Tourism Foundation Sign Partnership Agreement, To Establish Tourism Academy In Lagos

Visitors Besiege Dangote Pavilion As Company Marks Special Day At Abuja Fair

In a press statement after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country.

“A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers.

“The brand has steadily increased its influence in many African nations through establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized and admired brands in Africa”

In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification”

He likened the task of building formidable and continuously strong brand to a flower.

“When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime. If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies.

“The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge,” he said.

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises.

“As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian owned brands again dominated the top 10, with 7 brands.

Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among top ten are banks while three are telecoms.

Nine of the top ten were among the top 10 last year, with Access Bank, making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 position for 7 years consecutively

Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 per cent are Nigerian.

PZ Cussons Nigeria Plc emerged the highest gainer this year by moving up 10 places, from 38 last year to 28th position.

Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc among others .

Tags: brandDangotefifthtop
Previous Post

JPDC Intervenes In Over 200 Cases Of Human Rights Violations

Next Post

Floods Wash Away 500 Corpses In Niger Community

Vital News

Vital News

RelatedStories

Dangote Cement Commissions 100 Billion CFA Francs Cement Plant In Côte d’Ivoire
Business

Dangote Cement Commissions 100 Billion CFA Francs Cement Plant In Côte d’Ivoire

October 12, 2025
Why We Honour Dangote Okpella Cement Plant –  ITF
Business

Why We Honour Dangote Okpella Cement Plant – ITF

October 11, 2025
UN Tourism, Eko Tourism Foundation Sign Partnership Agreement, To Establish Tourism Academy In Lagos
Business

UN Tourism, Eko Tourism Foundation Sign Partnership Agreement, To Establish Tourism Academy In Lagos

October 6, 2025
Visitors Besiege Dangote Pavilion As Company Marks Special Day At Abuja Fair
Business

Visitors Besiege Dangote Pavilion As Company Marks Special Day At Abuja Fair

October 5, 2025
Dangote Spends N720bln To Acquire 4,000 CNG Trucks, Begins Free Distribution Of Fuel August 15
Business

Dangote Refinery Reviving Moribund Companies In Nigeria – Manufacturers

September 24, 2025
Next Post

Floods Wash Away 500 Corpses In Niger Community

IGP Condemns Attack On Female Police Officer, Orders Express Prosecution Of Prof., Others

AfDB Approves $20mln Concessional Investment For COVID-19

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Follow Us

Recommended

Former NIALS D-G, Prof Epiphany Azinge Emerges New Asagba Of Asaba

Former NIALS D-G, Prof Epiphany Azinge Emerges New Asagba Of Asaba

1 year ago

Red Cross, Stakeholders Meet On How To Tackle Violence In Health Care Delivery

3 years ago

Woman returns from Saudi, drags husband to court over status

4 years ago
DSS Gives NNPC, Oil Marketers 48-Hour Ultimatum To Restore Normal Fuel Supply

DSS Gives NNPC, Oil Marketers 48-Hour Ultimatum To Restore Normal Fuel Supply

3 years ago

Instagram

    Please install/update and activate JNews Instagram plugin.

Categories

  • Agriculture/ Water/ Mineral
  • Aviation
  • Business
  • Crime
  • Culture
  • Economy
  • Education
  • Entertainment
  • Environment
  • Football
  • Foreign
  • Gender
  • Health
  • Judiciary
  • Labour
  • Maritime/ Marine Transport
  • National
  • News
  • Oil & Gas
  • Opinion
  • Opinion
  • Politics
  • Power
  • Religion
  • Security
  • Sports
  • Tourism
  • Transport
  • Uncategorized

Topics

Abiodun Abuja APC arrest Atiku Bandits Bello Benue Buhari CBN cement Court Dangote death dies drugs Economy EFCC Election FG gunmen Hajj INEC Kano kidnap Kill Kogi Kwara Lagos NDLEA Niger Nigeria Ododo Ogun Oyo PDP Police Power refinery rescue road Security students Tinubu US
No Result
View All Result

Highlights

Dangote Group Denies Ownership Of Truck In Akungba-Akoko Accident

Former Minister, Tanimu Turaki, Emerges Northern PDP Consensus Candidate As National Chairman

Trailer Crushes Female University Lecturer To Death In Lokoja

Governor Adeleke Appoints Davido Chairman Of Osun State Sports Trust Fund

FG Warns Buyers To Stay Off ARCEDEM, Radio Nigeria Land, Four Other Landed Property In Oyo

‎IMPI Revises Inflation Rate Projection To 14% From 17% For December

Trending

Olubadan Set Up Committee To Revamp Moribund Industries, Revamp Abandoned Ibadan Urban Renewal Programme
Economy

Olubadan Set Up Committee To Revamp Moribund Industries, Revamp Abandoned Ibadan Urban Renewal Programme

by Vital News
October 23, 2025
0

The Olubadan of Ibadanland, Oba Rashidi Adewolu Ladoja has set up a committee to revamp moribund industries...

Your Exit Will Not In Anyway Affects Fortune Of PDP – Makinde To Atiku

Oyo Dares FG Over Lands, Says ARCEDEM, Radio Nigeria, NTA, NIHORT Lands Acquired In Public Interest

October 23, 2025
Professor Amupitan Resumes Office As New INEC Chairman

Professor Amupitan Resumes Office As New INEC Chairman

October 23, 2025
Dangote Denies Ownership Of Truck Involved In Enugu Accident

Dangote Group Denies Ownership Of Truck In Akungba-Akoko Accident

October 23, 2025
Former Minister, Tanimu Turaki, Emerges Northern PDP Consensus Candidate As National Chairman

Former Minister, Tanimu Turaki, Emerges Northern PDP Consensus Candidate As National Chairman

October 23, 2025
ADVERTISEMENT
Vital News

Vital News is an online newspaper with a mission to uphold professional journalism by reporting and publishing only facts and figures-based news reports across Nigeria and beyond.

Recent News

  • Olubadan Set Up Committee To Revamp Moribund Industries, Revamp Abandoned Ibadan Urban Renewal Programme October 23, 2025
  • Oyo Dares FG Over Lands, Says ARCEDEM, Radio Nigeria, NTA, NIHORT Lands Acquired In Public Interest October 23, 2025
  • Professor Amupitan Resumes Office As New INEC Chairman October 23, 2025

Categories

  • Agriculture/ Water/ Mineral
  • Aviation
  • Business
  • Crime
  • Culture
  • Economy
  • Education
  • Entertainment
  • Environment
  • Football
  • Foreign
  • Gender
  • Health
  • Judiciary
  • Labour
  • Maritime/ Marine Transport
  • National
  • News
  • Oil & Gas
  • Opinion
  • Opinion
  • Politics
  • Power
  • Religion
  • Security
  • Sports
  • Tourism
  • Transport
  • Uncategorized

© 2022 Vital News - . All Rights Reserved.

No Result
View All Result
  • Frontpage
  • Business
  • Economy
  • Politics
  • National
  • Opinion
  • Sports
  • More
    • Crime
    • Judiciary
    • Security

© 2022 Vital News - Vital News by Vital News.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In